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Best Digital Marketing Skills Award In Digital Marketing(S-BDM-9302)

  • Last updated Jun, 2026
  • Certified Course
₹3,500 ₹8,500

Course Includes

  • Duration8 Months
  • Enrolled0
  • Lectures239
  • Videos0
  • Notes0
  • CertificateYes

What you'll learn

Digital Marketing Course

In today’s internet-driven business world, companies are rapidly shifting from traditional marketing to digital platforms to grow their brands, increase sales, and reach global audiences. Businesses now depend heavily on skilled Digital Marketing professionals who can manage social media, run paid advertisements, improve website rankings, generate leads, and build strong online brand identities. Without professional digital marketing skills, many students and job seekers struggle to compete in the modern business industry while skilled marketers secure high-paying jobs, freelancing projects, remote opportunities, and successful online careers. At Worktech Computer Training Institute, our Digital Marketing course is specially designed to transform beginners into industry-ready marketing professionals by teaching SEO, Social Media Marketing, Google Ads, Meta Ads, Content Marketing, Email Marketing, YouTube Marketing, Analytics, WordPress, AI Marketing Tools, and real-world campaign strategies. This practical-oriented training program focuses on live projects, campaign creation, and business-oriented marketing techniques so students gain hands-on industry experience. As digital businesses continue to grow rapidly, delaying your learning journey could mean missing valuable opportunities in one of the fastest-growing industries worldwide. Enroll today and become a professional Digital Marketer ready for jobs, freelancing, business growth, and online entrepreneurship.




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Course Syllabus

Digital Marketing Course Syllabus

Module 1: Introduction to Digital Marketing

  • Introduction to Digital Marketing
  • Traditional Marketing vs Digital Marketing
  • Digital Marketing Channels
  • Understanding Online Business Models
  • Branding & Online Presence
  • Digital Marketing Career Opportunities
  • Marketing Funnel Basics



Module 2: Computer Fundamentals & Internet Basics

  • Computer Fundamentals
  • Internet Basics
  • Web Browsing Techniques
  • Professional Email Handling
  • Google Workspace Basics
  • Online Research Techniques
  • Digital Communication Skills



Module 3: Website Creation & WordPress

Website Fundamentals

  • Introduction to Websites
  • Domain & Hosting Basics
  • Website Structure
  • User Experience Basics

WordPress Development

  • Introduction to WordPress
  • Theme Installation & Customization
  • Plugin Management
  • Business Website Creation
  • Landing Page Design
  • Blog Website Setup
  • Website Optimization Basics



Module 4: Search Engine Optimization (SEO)

On-Page SEO

  • Keyword Research
  • Meta Tags Optimization
  • Content Optimization
  • Internal Linking
  • SEO-Friendly URLs

Off-Page SEO

  • Backlink Building
  • Directory Submission
  • Social Bookmarking
  • Guest Posting Basics

Technical SEO

  • Website Speed Optimization
  • Mobile Optimization
  • XML Sitemap
  • Google Search Console
  • SEO Audit Basics



Module 5: Social Media Marketing (SMM)

  • Introduction to Social Media Marketing
  • Facebook Marketing
  • Instagram Marketing
  • LinkedIn Marketing
  • Twitter (X) Marketing
  • Pinterest Marketing
  • Social Media Strategy
  • Brand Promotion Techniques
  • Audience Engagement



Module 6: Paid Advertising (PPC)

Google Ads

  • Introduction to Google Ads
  • Search Campaigns
  • Display Ads
  • Video Ads
  • Keyword Planning
  • Campaign Optimization

Meta Ads

  • Facebook Ads
  • Instagram Ads
  • Audience Targeting
  • Lead Generation Campaigns
  • Retargeting Strategies



Module 7: Content Marketing

  • Introduction to Content Marketing
  • Content Writing Basics
  • Blog Writing
  • Copywriting Fundamentals
  • Marketing Content Strategy
  • Storytelling Techniques
  • AI Content Tools Basics



Module 8: YouTube & Video Marketing

  • YouTube Channel Setup
  • Video SEO
  • Thumbnail Optimization
  • YouTube Growth Strategies
  • Video Content Planning
  • Shorts & Reels Marketing
  • Video Promotion Techniques



Module 9: Email Marketing & Automation

  • Introduction to Email Marketing
  • Email Campaign Creation
  • Lead Generation Techniques
  • Newsletter Marketing
  • Marketing Automation Basics
  • CRM Basics
  • Customer Retention Strategies



Module 10: Analytics & Performance Tracking

  • Google Analytics Basics
  • Website Traffic Analysis
  • Campaign Performance Tracking
  • Conversion Tracking
  • ROI Measurement
  • Audience Insights
  • Data-Driven Marketing Strategies



Module 11: E-Commerce & Affiliate Marketing

  • E-Commerce Marketing Basics
  • Product Promotion Strategies
  • Affiliate Marketing
  • Marketplace Marketing
  • Dropshipping Basics
  • Online Store Promotion



Module 12: Freelancing & Personal Branding

  • Freelancing Platforms Introduction
  • Fiverr & Upwork Basics
  • Personal Branding
  • Client Communication
  • Portfolio Development
  • Pricing Strategies
  • Building Online Presence



Module 13: Real-World Digital Marketing Projects

  • SEO Projects
  • Social Media Campaigns
  • Paid Ads Campaigns
  • Website Optimization Projects
  • Content Marketing Projects
  • Lead Generation Projects
  • Brand Promotion Campaigns



Programming Languages & Web Technologies Covered

  • HTML Basics
  • CSS Basics
  • JavaScript Basics
  • PHP Basics
  • WordPress Customization Basics



Database & Analytics Technologies Covered

  • Google Analytics
  • Search Console
  • CRM Basics
  • Website Data Tracking
  • Marketing Automation Tools



Code Editors & Development Platforms

  • Visual Studio Code (VS Code)
  • WordPress Dashboard
  • Canva
  • Google Workspace Tools
  • Meta Business Suite



Digital Marketing Tools & Technologies Covered

  • Google Ads
  • Meta Ads Manager
  • Google Analytics
  • Google Search Console
  • SEMrush Basics
  • Canva
  • Mailchimp
  • WordPress
  • YouTube Studio
  • AI Marketing Tools



Social Media Platforms Covered

  • Facebook
  • Instagram
  • LinkedIn
  • YouTube
  • Twitter (X)
  • Pinterest



Career Opportunities After Digital Marketing

  • Digital Marketing Executive
  • SEO Specialist
  • Social Media Manager
  • Google Ads Expert
  • Meta Ads Specialist
  • Content Marketer
  • Email Marketing Executive
  • Affiliate Marketer
  • Freelance Digital Marketer
  • Digital Marketing Consultant



Why Choose Worktech?

  • ISO 9001:2015 Certified Training
  • Government Registered Certification
  • 100% Practical Marketing Sessions
  • Live Campaign Management
  • Industry-Level Marketing Training
  • Real-World Business Projects
  • Experienced Digital Marketing Trainers
  • Career & Freelancing Guidance

Enroll Now to Start Your Career in Digital Marketing Industry!

📞 Call: 74680-35555

📍 Location: Jamalpur Chowk, Ludhiana


Course Fees

Course Fees
:
₹8500/-
Discounted Fees
:
₹ 3500/-
Course Duration
:
8 Months

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